Satellite Tv Service

High tech gadgets are in the news everyday. New gadgets are being developed. New gadgets are being sold. More importantly, new gadgets are being talked about. In many circles there is nothing more important than the latest new gadget, unless it is the news about the next new gadget. The technophiles are a fickle bunch; they are never satisfied with what they have. They want the newest, the fanciest and the most advanced; and they are willing to pay for it.

Back in ancient history (the 1980s) they turned to their magazines to tell them what was the latest and greatest. Each month the latest magazine had the latest word on the latest gadget. As the pace of development increased the monthly magazine was out of date by the time it hit the street so they turned to the weekly column in the newspapers from the capitals of techno-news, San Jose, San Francisco, and Seattle. As the pace increased even faster and even a week became too long to wait, they turned to the internet and the daily columns. Today, right now, once a day is too slow. The modern technophile, with the wired PDA or Blackberry or notebook is looking to the blogs like Engadget for their news on the latest and greatest gadgets.

Engadget started sharing information on the information age technology in March of 2004. Founded by Peter Rojas, Engadget reports on gadgets (duh), consumer electronics, and news/rumors about the same. Multiple daily posts, by multiple writers and editors on multiple sites (Engadget, Engadget Mobile, Engadget HD) in multiple languages (English, Spanish, Japanese, Chinese) ensure that all the information that is available is available to all of the technophiles of the world.

The technophiles do listen to what Engadget has to say (they do actually listen to multiple podcasts). On May 16, 2007 at 11:49 ET, Engadget reported that Apple was about to announce a delay of shipment of Leopard and the iPhone. Apple stock dropped 2.2 percent almost immediately. The people listened and they reacted. It did not help that apparently Engadget had been spoofed and started back tracking on the story 20 minutes later. But that has not stopped people from listening and reacting.

So what does Engadget talk about? Obviously they talk about gadgets. The most popular gadgets that they talk about are cell phones and music players; most recently the seemingly endless varieties of iPods. But they also talk about game consoles, hand-held computing devices, laptops, digital cameras, and even robots and HDTV gets a certain amount of discussion. And during the Consumer Electronics Show, they talk endlessly (over 250 posts in two days for the 2007 show) about everything.

And their audience responds with comments. While it took a while before they received their first feed back, they are now averaging more than 20 audience comments posted for every blog article posted on an Engadget site. By every measure the sites are successful.

What will replace Engadget and their blogging competitors as they replaced the daily articles? Who knows? Until that new technology comes along and make the news come even faster, we will just have to keep an eye on Engadget. After all, it will probably be on an Engadget site first.