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If you build RSS feeds into your website you are virtually guaranteed to increase the amount of traffic you receive to your site, and therefore increase brand, product or service awareness. This is a strong selling point if you wish to attract advertising to your website.

RSS is also commonly known as Rich Site Summary, RDF Site Summary and Really Simple Syndication. It is worth bearing this last description in mind if you are intending to build your own RSS feeds!

But how simple is it to build RSS feeds yourself? Of course this will depend on the level of technical and computer programming knowledge you already have, as well as how computer savvy you are in general. Many website owners with just a limited amount of basic computer experience have been able to build effective RSS feeds and have reaped the benefits. There are many programs to help you to build your RSS feeds, many of them, although basic are available as free downloads, or on a trail basis so that you can try them out before you buy. There are also many tutorials available online that will take you through the basic steps that you need to take to build your own RSS for your website. It is worth taking some time to check these out, and try out a few to help build up your confidence.

Whatever route you take towards building RSS feeds, there are typically three main elements to a RSS feed. These are the list, the description and the link. The list can be as long or short as you want it to be. It has to contain at least one item, but can contain many more. However you should consider how many topics people who receive your RSS feed will actually want to read and tailor the list to that number. The list will contain the topics that are featured in the RSS feed. The description should be made up of a very brief description of the topic, and what the full article contains. Although brief, it should be exciting enough to capture the viewers imagination so that they will want to read the whole topic. The link will take the viewer to the web page on your site that will contain the whole topic article.

When building your RSS feeds, you need to ensure that each subject in the list is topical to the site as a whole, so that the viewer will want to read the whole article on your site, and therefore increase your website traffic.

If, after working through the relevant online tutorials and other information available, you still do not feel confident enough to build your own RSS feeds, then it may be worthwhile to consider hiring a professional to do this for you.